This project consisted of creating a visual identity for a fictional jewellery brand, which allowed me to experiment entirely and explore creative routes. I used layout, colour, and composition to design branding and visual designs. I also evaluated how I could use the typography to convey how the brand would like their customers to feel. I used the 'O' to portray an oval mirror, like the one in the imagery, to give a sense of luxury and excellence.

Tools & skills: Adobe Illustrator, Procreate, Graphic Design.